Vimeo has just launched a tip jar to help content creators earn money from their videos. A pay-to-view option is coming soon. These are the first steps in what could become a widespread micropayments ecosystem on the video-sharing site. It’s a positive step for content creators. While tips are not about to fix their revenue problems, they could become handy bonuses.
Vimeo is making the right move by providing another way for content creators to profit from their efforts, but they still have a lot to learn from their competitors.
OVERVIEW AND PREDICTIONS
Tip Jar (launched in September of 2012) is a nice start as an option to monetize archived content. Vimeo’s true pay-to-view option (coming in 2013) will only be as successful as its ability to seamlessly integrate with the social web and event/payment solutions such as Eventbrite.
Unfortunately, Vimeo chose to launch Tip Jar without the ability to integrate event-planning tools, and their social web integration is limited merely to viewers being able to “share” on their social accounts they they just made a tip.
Two months after its release, Tip Jar still offers limited functionality — social web integration is severely lacking. Content creators can’t seamlessly invite their follows to view and donate. Worse, fans don’t have the ability to create and schedule viewing parties for specific pieces of content, which potentially would have been a boon for established web personalities.
CONTENT STRATEGY THOUGHTS
We hope Vimeo adds social web and event management functionality in the next release for Tip Jar so that bugs can be worked out before those features are debuted within their upcoming pay-to-play option.
With that inclusion, Vimeo’s 2013 pay-to-play solutions COULD eventually be a tangible way for established personalities/celebrities to fund raise with one-off events.
We hope that Vimeo provides Free Viewing codes that could be given to influential fans, who would have access to and be able to report on the exclusive pay-to-play content.
The basic functionality of Tip Jar may frustrate seasoned content creators who already monetize their videos through ads and pay-to-play solutions already available through Amazon, iTunes and other distribution platforms.
Web personalities may scoff at Vimeo’s lack of streaming options. We hope Vimeo’s pay-to-view option in 2013 eventually includes the ability to mix a live feed with archived media (right now it doesn’t). Heck, you still can’t do a basic livestream using Vimeo as of press time.
TIP JAR IS STILL USELESS FOR LIVE STREAMERS
Until Vimeo can support live video, a private Livestream session (mixing in archived content via Procaster), with access available after an online payment has been made, may still be the better option if live video is integral to your fundraising and branding efforts.
Here’s how Livestream’s Procaster works:
THOUGHTS ON VIMEO’S COMPETITION, MISSED OPPORTUNITIES
In addition to Livesteam, Google’s Hangout feature could easily eclipse Vimeo’s Tip Jar option by simply adding in micro-payment options. You can already livestream and integrate archived media with Hangout.
Until Vimeo makes it possible to livestream (they presently don’t) from within the same player, with a mechanism for integrating archived video — along with a micro payment and event scheduling system within Video, there are better (and free) solutions elsewhere for real-time fundraising solutions. Tip Jar won’t work for you if your content plans includes any real-time engagement strategies.
We’re also perplexed as to why only Vimeo Plus members and non-commercial Vimeo PRO members in good standing can use Tip Jar. When rolling out a feature, it’s usually a better idea to make it accessible in beta to the entire community (paid and free members), in order to collect the most useful feedback.
By only rolling it Tip Jar out to paying members, they have made this new feature less desirable for non-paying Vimeo members who already go elsewhere for their live streaming needs.
Vimeo’s Tip Jar feature is merely exactly what it’s called - a tip jar. Vimeo still doesn’t provide a seamless viewing solution for all-screens monetization, which isn’t just a problem for the content creators - it’s a burden for paying viewers.
If you pay to view a video on Vimeo using Tip Jar, there isn’t an easy way to then watch that from your smartphone, home TV and tablet device. You still have to go through a clunky login process through a browser on those screens (no app for this process yet).
DCAP MEDIA’S VERDICT: TIP JAR ISN’T READY (YET) FOR PROS
Here’s what may end up being the biggest turnoff to content creators — the additional charges and dragged out payment process:
Any tips you receive on your videos will be accrued throughout the calendar month and then transferred to your PayPal account in one lump payment, minus a 15% service fee. Payments are processed 30 days after the end of the month. al account in order to withdraw your payments. It may also take up to 30 additional days for the payment to appear in your account after it has been processed by Vimeo.
What we can tell is that — three months later — Tip Jar still isn’t a comprehensive enough solution for professional content creators seeking a seamless model for monetization and distribution. Vimeo may add new features over time, but what is available right now isn’t that innovative.
However, if you’re a non-profit or part-time creator and just want the ability to give your community the option to make a micro-payment after watching one of your videos on Vimeo, this new offering may be useful. You simply activate the feature and connect your paid Vimeo account to your PayPal account.
Despite its limited functionality at launch, Vimeo does tease that in the future they will:
“be giving video creators of all types of flexible tools to charge for access to their videos … Look out for big (and we mean big) demos of the service as we get it ready for launch to the whole community. If you have an awesome film (of any kind) and you would like to participate in our pay-to-view service beta launch, please let us know.”
So, if you’re not looking for a comprehensive pay-to-pay solution to utilize right now, and have the time to participate in their beta, contact Vimeo by emailing firstname.lastname@example.org and let us know what you find out.
If you’re an early adopter and seeking a turnkey solution to monetize your content (live, archived, etc.) — with options for all screens — explore joining the multo.tv network.
MULTO.com Media Co-op is launching a crowdsourcing campaign to raise funds and recruit content creators for a sustainable broadcasting model across all current and emerging platforms.
Be it in New York, Paris or Bamako, the world is experiencing a paradigm shift that began in Africa. Sparked by the 2011 toppling of Egypt’s thirty-year dictator, calls for revolution echo through mass media and populate social networking newsfeeds.
MoCADA’s Curatorial Series, NEWSFEED: Anonymity & Social Media in African Revolutions and Beyond, features a compilation of new media art, contemporary works and digital installations that investigate global interconnectivity and how anonymous parties define, construct, and support uprisings in Africa via social media.
As text, images and videos are tagged, re-tweeted, and shared virally, are these so-called “revolutions” reflecting real world events or merely constructing an online reality?
How does this digital dialogue influence global society’s relationship with Africa?
Pertinent to the concept of African revolution, NEWSFEED is proud to include work by artists who currently reside in Africa and are approaching this concept from a Continental lens.
October 18, 2012 – January 20, 2013
Curated by Jessica L. Moore & Nelson Nance Opening Reception on Thursday, Oct 18, 2012 | 7pm – 10pm
For those who don’t know me, my name is Daniela Capistrano and I’m the founder of the POC Zine Project. I am Chicana, Queer and a media literacy activist.
This Tumblr is now my official presence for DCAP Media, my business entity.
If you’ve been following me for a while, then you know that this Tumblr has evolved over time. I had fun sharing and learning through my Latin@ identity presence Oh, Mija for several years and then recently transformed that into Chicana Hulk, which was my alter ego for analyzing popular culture.
Through my experiences on Tumblr, I’ve met incredible people who I’ve collaborated with over the years, most recently on POCZP’s Race Riot! tour.
Now that this Tumblr is home for DCAP Media, I want to be clear about what you’ll see from this feed moving forward. In addition to sharing examples of inspiring Latin@s, you will see reblogged and original posts on the following topics:
- Innovation in media, technology, and social justice strategies
- How-to guides and tips pertaining to all facets of media production
- Spotlights on inspirational creative projects and individuals
I hope that you’ll continue to follow along and share your feedback!
Here’s information about DCAP Media:
We’ll help you catalyze your vision — with measurable results.
DCAP Media LLC is Daniela Capistrano, creator of POC Zine Project. Through DCAP Media, Daniela and her network of talented freelancers provide multi-platform storytelling, content strategy and brand consulting services.
In the midst of her activist projects, Daniela works with select clients to help stories come to life and to build community.
Contact email@example.com for a free consultation and quote for the following services:
- Multimedia production
- Experiential marketing + social media campaigns
- Media planning
- Professional development (group workshops, 1:1 training and guest speakers)
- Content strategy
- Brand consulting services
- Professional development
We also offer services tailored to the specific needs of nonprofits and direct action groups:
- Community organizing strategies
- Leadership/team building
- Event production and promotion
We work with individuals, nonprofits, universities, media companies and emerging and established brands.
All budgets will be considered — let’s make your vision come to life.
Life is about growing and evolving, so it makes sense that as I transform, so do my digital platforms. <3 Thank you for your support.
Edit as of 24 June: list updated and alphabetized. Many thanks towretchedoftheearth, elainecastillo, grim-dark, erosum and mmmajesticwho all helped add links and resources. Edit 25 June. Thank you andreaisace. (I keep each of these edit-notes so I and people who’ve seen the post know if I’ve added any and which since the last time they saw it. The links go to the post in which each link was given)
Photographer Uriel González superimposes drawings of Mexican Indigenous symbols and designs on portraits of his subjects.
“The drawing emerges as a reaction to the photo, the pose, and my relationships with my models. I eventually scan the transparency so I can superimpose the line drawing onto the photograph,” says González. “I am influenced by indigenous art forms from Mexico, Central, and South America that I render in a contemporary way, that borders between tattooing and graffiti,” adds the photographer.
Dave Thomas, founder of Wendy’s, established The Dave Thomas Foundation for Adoption in 1992 as a public charity with one primary goal: to help every child in foster care find a loving, permanent family.
Throughout the 90s, Dave Thomas lead a national awareness campaign for foster care adoption. In 1997, he testified before Congress to support an adoption tax credit that aims to make adoption more affordable. He also worked to create a national adoption stamp. His extraordinary efforts were rewarded when Congress signed the tax credit into law and the U.S. Postal Service issued the DTFA stamp countrywide.
But that tax credit is now being threatened.
If Congress doesn’t act now, the ADOPTION TAX CREDIT that supports families who open their homes to children will expire on December 31, 2012. This includes people who adopt from foster care.
This tax credit has made adoption a more viable option for many parents who might not otherwise have been able to afford adoption, allowing them to provide children with loving, permanent families.
USE YOUR VOICE: ASK YOUR U.S. REPRESENTATIVE TO CO-SPONSOR H.R. 4373 - the Making Adoption Affordable Act, A BIPARTISAN BILL
You can reach your Representative by calling the U.S. Capitol Operator at 202-225-3121 and asking for your Representative’s office.
"Catalyze your vision." Welcome! DCAP Media is Daniela Capistrano (@dcap), founder of POC Zine Project, and a network of talented freelancers. We're here to inspire and to help you make your creative and social justice goals come to life.